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Growth Marketer – Paid Acquisition & Performance Strategy

East Coast or Mid West, IL

                                                   Senior · Full-time, 

                                         Hybrid role based in Phoenix, Arizona.

We’re looking for a performance‑driven Growth Marketer who thrives on experimentation, rapid iteration, and hands‑on campaign execution. This role is perfect for someone who enjoys digging into the details of paid media platforms, uncovering insights through data, and turning those insights into measurable growth.

Role Summary

You’ll be responsible for building and scaling paid acquisition programs across major digital channels. Your day will involve launching campaigns, analyzing results, refining creative and targeting, and constantly testing new ideas to improve efficiency and expand reach. This is a highly operational role where you’ll own performance outcomes end‑to‑end.

Key Responsibilities

  • Develop and manage paid acquisition campaigns across platforms such as Meta, Google, TikTok, and emerging channels

  • Oversee daily campaign operations, including setup, optimization, pacing, and scaling

  • Track and interpret performance metrics (CPA, ROAS, LTV, CAC) to guide decision‑making

  • Run structured experiments across audiences, messaging, creative variations, bidding strategies, and budgets

  • Identify trends quickly and take decisive action to improve results

  • Collaborate with creative partners to refine ad concepts based on real‑time performance data

  • Work with product and marketing teams to improve landing pages, onboarding flows, and conversion funnels

  • Maintain accurate attribution and reporting using tools like Singular, ensuring clean data and reliable insights

  • Explore new channels, formats, and tactics to unlock incremental growth opportunities

  • Operate within the compliance requirements of regulated industries, ensuring campaigns meet platform and legal standards

What You Bring

  • Hands‑on experience managing paid media campaigns across multiple digital platforms

  • Strong analytical instincts and comfort working with performance data and attribution tools

  • A bias toward action — you move quickly, test constantly, and iterate based on results

  • Ability to collaborate effectively with creative, product, and marketing teams

  • Experience working within regulated environments (finance, credit, etc.) is a plus

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